Challenge:
HBO’s biggest show in history was about to fly back into our TVs with a groundbreaking sequel. How do you grab the attention of Reddit in an immediately gratifying, high-impact, and explosive way?
You burn down the feed of course…🔥
The Idea:
Stop redditors in their tracks with a “dupe” video that replicates the feed for a second and is then engulfed in flames of a mighty dragon. After pitching this, we tested, revised, and built this video from the ground up. Its impact was more than we could’ve imagined.
It ended up being such a popular and effective solution, it became one of Reddit’s marquee formats, having a domino effect of $15MM+ in revenue opportunities across brands like Paramount, Meta, and Netflix.
