Challenge:
The biggest artist in the world is coming to Peloton.
How do we promote that partnership in that pays off her tenacity, impact, and motivation for users?
The Idea:
Planning a powerful comms strategy to build hype before the release, tying the thread of empowerment between the two icons, and guiding the language/direction for the cultural impact of the partnership, I was proud to lead digital advertising strategy on this project.
Our creative team took the campaign to enormous heights with incredible visuals, storytelling, and video edits to drive hype and enrollment.
