SiriusXM’s extensive catalog of channels made it the perfect companion for Reddit. They just didn’t know it yet.

Extending this notion into spooky season, I pitched this connective tissue and aided in navigating a unique partnership between the two brands for a fitting Halloween campaign.

A history of terrifying tales lived on Reddit’s creepy subreddit, r/nosleep. Bridging the gap between long-form writing and SiriusXM’s specialty of audio, we built a fitting and effective partnership for the holiday.

Users were prompted to write a creepy story which would then be read live on air on SiriusXM’s Scream Radio, giving them a voice and reach that only this collaboration could provide.